Get Out From Under Your Soccer Rock
Posted January 10th, 2008 by John HooperAttending non-soccer events is a great way to learn how to market soccer better!
Read the rest of this entry »Can there be too much business in the game?
Posted January 2nd, 2008 by Mick HobanWhen does the business of soccer get in the way of the game itself?
Read the rest of this entry »NSCAA Expo: Tradeshow or Flea Market?
Posted December 14th, 2007 by Jim PagliaThe NSCAA has created the most vital gathering in U.S. soccer…but does their expo hall reflect that?
Read the rest of this entry »Soccer’s Little Secret
Posted November 14th, 2007 by52% of the soccer player market is female…but unisex sizing is still the norm.
Read the rest of this entry »Why I’m Not Likely to Own a Women’s Pro Team
Posted October 31st, 2007 byBut here’s where I’d start if I did own a team…
Read the rest of this entry »Soccer Glass Filling, But Not Simple to Reach
Posted October 25th, 2007 byAdvice for both soccer sponsors and organizations.
Read the rest of this entry »Is Women’s Pro Soccer Doomed Again?
Posted October 17th, 2007 byBetter to erase forever the illusion that winning the World Cup can deliver the sport.
Read the rest of this entry »Making Player Endorsements Work For Your Brand
Posted October 10th, 2007 byThe biggest challenge is to find a player who is compatible with your company or brand, someone respected by, and popular with, consumers.
Read the rest of this entry »Will WWC Jump Start The New Women’s League?
Posted October 3rd, 2007 byThe WWC tournament has the general public and the general media talking about players, coaches, and even about issues of women’s soccer.
Read the rest of this entry »How To Measure MLS Success
Posted September 26th, 2007 byHow can you compare MLS to other pro sports leagues?
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